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kathryn.eaton@asu.edu

Clinical Asst Professor
WPC Marketing
Faculty
Mail Code: 4106

(480)965-2937

Bio

Kathryn Eaton (Kate) graduated with a Ph.D. in Business Administration, Marketing in the W.P. Carey School of Business. She received undergraduate degrees in Finance and Management, with an International Business Certificate, from the W.P. Carey School of Business. Her research interests include product and service design and transformative services research. Before returning to teaching, Kate served as Principal Strategist for Obesity Solutions under a joint appointment with Arizona State University and Mayo Clinic. In this role she studied the efficacy of health messaging, education, and interventions.

Courses

Summer 2015

Courses Taught This Semester
Course Number Course Title
MKT 300 Marketing & Bus Performance
MKT 520 Services Marketing and Mgmt

Spring 2015

Courses Taught This Semester
Course Number Course Title
MKT 300 Marketing & Bus Performance
MKT 390 Essentials of Marketing
MKT 442 Services Marketing Strategy

Fall 2014

Courses Taught This Semester
Course Number Course Title
MKT 300 Marketing & Bus Performance
MKT 302 Applied Mrktng Mgmt & Ldrship
MKT 442 Services Marketing Strategy
MKT 520 Services Marketing and Mgmt

Summer 2014

Courses Taught This Semester
Course Number Course Title
MKT 300 Marketing & Bus Performance

Summer 2012

Courses Taught This Semester
Course Number Course Title
MKT 402 Consumer Behavior

Fall 2011

Courses Taught This Semester
Course Number Course Title
MKT 391 Essentials of Selling

Fall 2010

Courses Taught This Semester
Course Number Course Title
MKT 300 Marketing & Bus Performance