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Laurel Anderson

laurel.anderson@asu.edu

Assoc Professor
WPC Marketing
Faculty
Mail Code: 4106

BAC 483 (Map)
(480)965-3281

Bio

View Vita

Education
Ph.D., Arizona State University, 1982; M.N., University of Washington, 1973; B.S., University of Minnesota, 1972

Recent Consulting
Culture (cross cultural and organization); consumer behavior; design, creativity and innovation/entrepreneurship

Current Projects
"Will the "Real" Person Please Sign In: Adolescent Identity Play in the Online and Offline Worlds," working paper in progress. With Deborah Brown McCabe and Julie Ozanne.

Academic Positions
Arizona State University: 1993-present. Previous Appointments: University of Torino, University of St. Thomas, University of Minnesota, University of Virginia, Virginia Polytechnic Institute and State University

Career and Professional Awards; Teaching Awards
Participant in JROTC grant, Teens at risk, benchmarks, Department of Defense, 2002-2003; Joint Arizona State University and Thunderbird, American Graduate School of Management Research Grant, Co-Researchers, Lauranne Buchanan and Bennett Kim, 1998-1999; Awarded United States Department of Education, International Business grant, 1995-1999; Faculty Consortium on Services Marketing, Arizona State University, 1993

Professional Leadership
Member: Academy of International Business, Product Development and Management Association, Association for Consumer Research; Editorial Review Boards: Journal of Consumer Research, Consumption, Culture and Markets, Journal of Advertising. Reviewer: Journal of Consumer Research, Journal of Business Research, European Association for Consumer Research, Marketing Education Review

Representative Publications
"Dynamic Inbetweeness: Ethic Consumer Dialogue Zones," Advances in Consumer Research, 2007.

"Shopping by Proxy: Senior Citizens' Adaptations to Necessary Role Shifts," Journal of Customer Behaviour, (2006). 5, 141-166. With Deborah Brown McCabe and Jim McCabe.

"Building Confidence in Creativity: MBA Students," Marketing Education Review, Vol. 16, #1 (Spring 2006).

Courses

Spring 2014

Courses Taught This Semester
Course Number Course Title
MKT 494 Special Topics
MKT 502 Marketing Management

Fall 2013

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Spring 2013

Courses Taught This Semester
Course Number Course Title
MKT 494 Special Topics
MKT 502 Marketing Management

Fall 2012

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Summer 2012

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Spring 2012

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Spring 2011

Courses Taught This Semester
Course Number Course Title
MGT 591 Seminar
MKT 502 Marketing Management

Fall 2010

Courses Taught This Semester
Course Number Course Title
MGT 591 Seminar
MKT 591 Seminar

Spring 2010

Courses Taught This Semester
Course Number Course Title
MGT 591 Seminar
MKT 414 Global Strategic Marketing

Fall 2009

Courses Taught This Semester
Course Number Course Title
MGT 591 Seminar
MKT 591 Seminar

Summer 2009

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Research Activity Research Awards

  1. Anderson,Laurel Ann * . CULTURE & CHANGE IN INTERNATIONAL BUSINESS. ED (8/1/1996 - 2/28/1998).
  2. Anderson,Laurel Ann * . CULTURE & CHANGE IN INTERNATIONAL BUSINESS. ED (8/1/1995 - 7/31/1997).

* principal investigator

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