ASU Help Center question mark icon

Laurel Anderson

Bio

View Vita

Education
Ph.D., Arizona State University; M.N., University of Washington; B.S., University of Minnesota

Current Projects

 

Recent projects include alternative views of services and Transformative Service Research, social justice, value-laden services, community action research, space as public good, going between cultural worlds, self-socialization of teens, health organizations and consumer-centricity

Academic Positions
Arizona State University: 1993-present. Previous Appointments: University of Torino, University of St. Thomas, University of Minnesota, University of Virginia, Virginia Polytechnic Institute and State University

Career and Professional Awards; Teaching Awards

Professional Leadership
Member: Academy of International Business, Product Development and Management Association, Association for Consumer Research; Editorial Review Boards: Journal of Consumer Research, Consumption, Culture and Markets, Journal of Advertising. Reviewer: Journal of Consumer Research, Journal of Business Research, European Association for Consumer Research, Marketing Education Review

Representative Publications

 

“Transformative Service Research: An Agenda for the Future,”  (2013),  Journal of Business Research, Volume 66, Issue 8, 1203-1210.

 “A Co-Constructed World: Adolescent Self-Socialization on the Internet,” (2012),  Journal of Public Policy and Marketing.  Volume 31, Number 2, 240-253.  With Deborah Brown McCabe.  

 “Action Research Methods in Consumer Culture,”  (2012) chapter in Marketing Management: A Cultural Perspective. Edited by Lisa Peñaloza, Nil Toulouse and Luca Massimiliano Visconti.  With Julie Ozanne.

 “Conceptualization and Aspirations of Transformative Service Research,” (2011), Journal of Research for Consumers, Issue 19.

 “Immigration, Culture and Ethnicity in Transformative Consumer Research,”  (2011). Journal of Public Policy and Marketing ,  Volume 30,  Number 1, 47-54. With David Crockett, Sterling Bone, Garrett Coble, Abhijit Roy and Jeff Wang.

 “Symbiotic Postures of Commercial Advertising and Street Art Rhetoric for Creativity,”  (2010), Journal of Advertising.  Vol. 39, #3, 113-126.  With Stefania Borghini, Luca Visconti and John Sherry.

 “ Street Art, Sweet Art? Reclaiming the “Public” in Public Place ,” (2010),  Journal of Consumer Research.  Vol. 37, #3, 511-529.  With Luca Visconti, John Sherry and Stefania Borghini.

 “Community Health Action Research,” (2010),  Journal of Public Policy and Marketing, Vol.29. #1 (Spring). 123-137.  With Julie Ozanne.

 “Improving Well-Being through Transformative Services,” (2010) in “Moving Forward and Making a Difference: Research Priorities for the Science of Service,” by Amy Ostrom, Mary Jo Bitner, Stephen Brown, Kevin Burkhard, Michael Goul, Vicki Smith-Daniels, Haluk Demirkan, Elliott Rabinovich in Journal of Service Research, 13: 4-36.  Awarded 2011 Best Article for Journal of Service Research.

Research Interests

Laurie Anderson’s research centers on Transformative Service Research (TSR) and consumer and employee well-being, especially related to vulnerability, social justice, culture and health. Recent projects include alternative views of services and TSR, value-laden services, diabetes action research, space as public good, going between cultural worlds, self-socialization of teens, health organizations and consumer-centricity. She holds two health degrees and has been published in JCR, JPPM, JSR, JBR, Journal of Advertising and others. She is co-editor of a special issue of JSR focused on TSR

Courses

Spring 2015

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management

Fall 2014

Courses Taught This Semester
Course Number Course Title
MKT 530 Creativity and Innovation
MKT 540 Consumer Mkts & Brand Strategy

Spring 2014

Courses Taught This Semester
Course Number Course Title
MKT 494 Special Topics
MKT 502 Marketing Management

Fall 2013

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Spring 2013

Courses Taught This Semester
Course Number Course Title
MKT 494 Special Topics
MKT 502 Marketing Management

Fall 2012

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Summer 2012

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Spring 2012

Courses Taught This Semester
Course Number Course Title
MKT 591 Seminar

Spring 2011

Courses Taught This Semester
Course Number Course Title
MGT 591 Seminar
MKT 502 Marketing Management

Fall 2010

Courses Taught This Semester
Course Number Course Title
MGT 591 Seminar
MKT 591 Seminar

Research Activity Research Awards

  1. Anderson,Laurel Ann * . CULTURE & CHANGE IN INTERNATIONAL BUSINESS. ED (8/1/1996 - 2/28/1998).
  2. Anderson,Laurel Ann * . CULTURE & CHANGE IN INTERNATIONAL BUSINESS. ED (8/1/1995 - 7/31/1997).

* principal investigator

Your profile? You control what’s displayed. Customize your information.

Curriculum Vitae / Resume

  1. Download (this file has not been virus scanned)

Your profile? You control what’s displayed. Customize your information.