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AMY.OSTROM@asu.edu

Chair (FSC) & President's Prof
WPC Marketing
Faculty w/Admin Appointment
Mail Code: 4106

BAC 478 (Map)
(480)965-6412

Bio

View Vita

Education

Ph.D., Northwestern University; B.A., Arizona State University

Career and Professional Awards; Teaching Awards

W. P. Carey School of Business, Huizingh Award, Honors Teacher of the Year, 2009; ASU Parents Association Professor of the Year, 2007; W. P. Carey School of Business, Huizingh Award, Outstanding Undergraduate Professor, 2007 

Professional Leadership

Editorial Review Board: Journal of Service Management, 2007-present, Journal of Service Research, 2010-present. 

Representative Publications

Ostrom, Amy L., A. Parasuraman, David E. Bowen, Lia Patricio, and Christopher A. Voss (2015), "Service Research Priorities in a Rapidly Changing Context," Journal of Service Research, 18 (2), 127-159.

Bitner, Mary Jo, Amy L. Ostrom, and Felicia N. Morgan (2008), "Service Blueprinting: A Practical Technique for Service Innovation," California Management Review, 50 (3), 66-94.

Ward, James and Amy Ostrom (2006), "Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites," Journal of Consumer Research, 33, 220-230.

Courses

Spring 2016

Courses Taught This Semester
Course Number Course Title
MKT 493 Honors Thesis
MKT 499 Individualized Instruction
MKT 590 Reading and Conference
MKT 592 Research
MKT 790 Reading and Conference
MKT 791 Seminar
MKT 792 Research
MKT 795 Continuing Registration
MKT 799 Dissertation

Fall 2015

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac
MKT 493 Honors Thesis
MKT 499 Individualized Instruction
MKT 584 Internship
MKT 590 Reading and Conference
MKT 592 Research
MKT 599 Thesis
MKT 790 Reading and Conference
MKT 792 Research
MKT 795 Continuing Registration
MKT 799 Dissertation

Summer 2015

Courses Taught This Semester
Course Number Course Title
MKT 484 Internship
MKT 493 Honors Thesis
MKT 499 Individualized Instruction
MKT 590 Reading and Conference
MKT 592 Research
MKT 599 Thesis
MKT 790 Reading and Conference
MKT 791 Seminar
MKT 792 Research
MKT 795 Continuing Registration
MKT 799 Dissertation

Spring 2015

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac

Fall 2014

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac
MKT 791 Seminar

Spring 2014

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac

Fall 2013

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac
MKT 791 Seminar

Spring 2013

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac

Fall 2012

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac
MKT 442 Services Marketing Strategy

Spring 2012

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac

Fall 2011

Courses Taught This Semester
Course Number Course Title
MKT 303 Honors Marketing Theory & Prac
MKT 442 Services Marketing Strategy