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Naomi.Mandel@asu.edu

Professor
WPC Marketing
Faculty
Mail Code: 4106

BAC 461 (Map)
(480)727-7274

Bio

Education
Ph.D., University of Pennsylvania, 2000; M.I.M., American Graduate School of International Management, 1994; MBA, Arizona State University, 1994; B.A., Dartmouth College, 1989 

Academic Positions
State Farm Professor of Marketing, W. P. Carey School of Business, Arizona State University: 2011-present; Associate Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2006-2011; Assistant Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2000-2006; Lecturer, Marketing Department, Wharton School at the University of Pennsylvania, 1997-2000.

Career and Professional Awards; Teaching Awards
Runner-Up, Park Award for Outstanding Contribution, Journal of Consumer Psychology, 2009; Outstanding Reviewer Award, Journal of Consumer Research, 2007-2008; Dean's Council Distinguished Scholar, W. P. Carey School of Business, 2007-2010

Professional Leadership
Associate Editor, Journal of Consumer Psychology, 2012-present; Editorial Review Board, Journal of Consumer Research, 2005-present; Editorial Review Board, Marketing Letters, 2008-present;

Representative Publications

Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008), “Do 100-Calorie Packs Lead to Increased Consumption? The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters,” Journal of Consumer Research 35 (October), 391-405.

 Mandel, Naomi and Stephen M. Nowlis (2008), “The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of that Experience.” Journal of Consumer Research 35 (June), 9-20.

Sinha, Rajiv and Naomi Mandel (2008), “Preventing Digital Piracy: The Carrot or the Stick?” Journal of Marketing 72 (January), 1-15.

Courses

Spring 2015

Courses Taught This Semester
Course Number Course Title
MKT 402 Consumer Behavior
MKT 791 Seminar

Fall 2014

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2013

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Spring 2013

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2012

Courses Taught This Semester
Course Number Course Title
MKT 402 Consumer Behavior
MKT 791 Seminar

Spring 2012

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management
MKT 791 Seminar

Fall 2011

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Spring 2011

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2010

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management
MKT 791 Seminar

Curriculum Vitae / Resume

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