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Naomi.Mandel@asu.edu

Professor
WPC Marketing
Faculty
Mail Code: 4106

BAC 461 (Map)
(480)727-7274

Bio

Education
Ph.D., University of Pennsylvania, 2000
M.I.M., American Graduate School of International Management, 1994
MBA, Arizona State University, 1994
B.A., Dartmouth College, 1989 

Academic Positions

  • State Farm Professor of Marketing, W. P. Carey School of Business, Arizona State University: 2011-present
  • Associate Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2006-2011
  • Assistant Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2000-2006
  • Lecturer, Marketing Department, Wharton School at the University of Pennsylvania, 1997-2000.

Career and Professional Awards; Teaching Awards

  • Outstanding Doctoral Faculty Award, W. P. Carey School of Business, 2011-2012
  • Runner-Up, Park Award for Outstanding Contribution, Journal of Consumer Psychology, 2009
  • Outstanding Reviewer Award, Journal of Consumer Research, 2007-2008
  • Dean's Council Distinguished Scholar, W. P. Carey School of Business, 2007-2010

Professional Leadership

  • Associate Editor, Journal of Marketing Research, 2014-present
  • Associate Editor, Journal of Consumer Psychology, 2012-2015
  • Editorial Review Board, Journal of Consumer Research, 2005-present
  • Editorial Review Board, Marketing Letters, 2008-2015
  • Doctoral Program Coordinator, WP Carey  Marketing Department, 2009-present

Representative Publications

Mathras, Daniele, Adam Cohen, Naomi Mandel, and David Glen Mick (2016), “Religion and Consumer Behavior: An Integrative Review and Research Agenda.” Forthcoming, Journal of Consumer Psychology.

Pham, Nguyen, Naomi Mandel, and Andrea C. Morales (2016), “Messages from the Food Police:  How Food-Related Warnings Backfire among Dieters,” Forthcoming,  Journal of the Association for Consumer Research (J-ACR), 1(1), 175-190

 

Courses

Fall 2016

Courses Taught This Semester
Course Number Course Title
MKT 402 Consumer Behavior
MKT 791 Seminar

Fall 2015

Courses Taught This Semester
Course Number Course Title
MKT 402 Consumer Behavior
MKT 791 Seminar

Spring 2015

Courses Taught This Semester
Course Number Course Title
MKT 402 Consumer Behavior
MKT 791 Seminar

Fall 2014

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2013

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Spring 2013

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2012

Courses Taught This Semester
Course Number Course Title
MKT 402 Consumer Behavior
MKT 791 Seminar

Spring 2012

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management
MKT 791 Seminar

Curriculum Vitae / Resume

  1. Download (this file has not been virus scanned)

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