Ph.D., University of Pennsylvania, 2000; M.I.M., American
Graduate School of International Management, 1994; MBA, Arizona State
University, 1994; B.A., Dartmouth College, 1989
State Farm Professor of Marketing, W. P. Carey School of
Business, Arizona State University: 2011-present; Associate Professor,
Marketing Department, W. P. Carey School of Business, Arizona State
University, 2006-2011; Assistant Professor, Marketing Department, W.
P. Carey School of Business, Arizona State University,
2000-2006; Lecturer, Marketing Department, Wharton School at
the University of Pennsylvania, 1997-2000.
Career and Professional Awards; Teaching Awards
Runner-Up, Park Award for Outstanding
Contribution, Journal of Consumer Psychology, 2009;
Outstanding Reviewer Award, Journal of Consumer
Research, 2007-2008; Dean's Council Distinguished Scholar,
W. P. Carey School of Business, 2007-2010
Associate Editor, Journal of Consumer
Psychology, 2012-present; Editorial Review
Board, Journal of Consumer Research, 2005-present;
Editorial Review Board, Marketing Letters, 2008-present;
Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C.
Morales (2008), “Do 100-Calorie Packs Lead to Increased
Consumption? The Effect of Reduced Food Sizes and Packages on the
Consumption Behavior of Restrained Eaters and Unrestrained
Eaters,” Journal of Consumer Research 35 (October), 391-405.
Mandel, Naomi and Stephen M. Nowlis (2008), “The Effect
of Making a Prediction about the Outcome of a Consumption Experience
on the Enjoyment of that Experience.” Journal of Consumer
Research 35 (June), 9-20.
Sinha, Rajiv and Naomi Mandel (2008), “Preventing Digital
Piracy: The Carrot or the Stick?” Journal of Marketing 72