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Andrea Morales

acmorales@asu.edu

Assoc Professor
WPC Marketing
Faculty
Mail Code: 4106

BAC 495 (Map)
(480)965-6122

Bio

View Vita

Education
Ph.D., University of Pennsylvania, 2002; M.S., University of Pennsylvania, 2000; B.A., University of Texas at Austin, 1997

Research Areas
Consumer behavior, social psychology

Recent Consulting
Unicef/Unilever, PetSmart

Current Projects
Current research examines the role of emotions in a consumer context, with particular emphasis on disgust and gratitude, and consumer responses to retail and service environments.

Academic Positions Held
Arizona State University: 2005-present; Previous appointment: Marshall School of Business, University of Southern California: 2002-2005

Career and Recent Professional Awards; Teaching Awards
MSI Young Scholars Program, 2007; Best Abstract Award, Transformative Consumer Research Conference, 2007; ACR Grant for Transformative Consumer Research, 2006; Davidson Award for Best Article in Journal of Retailing, 2005; Robert Ferber Award, Honorable Mention, 2005; USC Golden Apple Teaching Award, 2005; AMA Doctoral Consortium Fellow, University of Miami, 2001

Professional Leadership
Working Paper Session Co-Chair, Annual Conference of the Association for Consumer Research, 2006; Special Events, Annual Conference of the Association for Consumer Research, 2006; Program Committee Member, Annual Conference of the Association for Consumer Research, 2006

Representative Publications
"Why Do Diet Foods Make Consumers Heavier? The Effect of Reduced Calorie Packages on the Consumption Behavior of Dieters and Non-Dieters," with Maura L. Scott, Stephen M. Nowlis and Naomi Mandel, conditionally accepted, Journal of Consumer Research. Funded by ACR Grant for Transformative Consumer Research.

"Product Contagion: Changing Consumer Evaluations Through Physical Contact with 'Disgusting' Products," with Gavan J. Fitzsimons, Journal of Marketing Research, 44, pp. 272-283, May 2007.

"Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality," with Narayan Janakiraman and Robert J. Meyer, Journal of Consumer Research, 33, pp. 361-369, December 2006.

"Consumer Contamination: How Consumers React to Products Touched by Others," with Jennifer J. Argo and Darren W. Dahl, Journal of Marketing, 70, pp. 81-94, April 2006.

"1=2: When a Singular Experience Leads to Dissociated Evaluations," with Heather Honea and Gavan J. Fitzsimons, Journal of Consumer Psychology, 16(2), 124-134, 2006.

"Giving Firms an 'E' for Effort: Consumer Responses to High Effort Firms," Journal of Consumer Research, 31, pp. 806-812, March 2005. Robert Ferber Award, Honorable Mention

"Perceptions of Assortment Variety: The Effects of Congruency Between Consumer's Internal and Retailer's External Organization," with Barbara E. Kahn, Leigh McAlister and Susan Broniarczyk, Journal of Retailing, v.81(2), pp. 159-169, 2005. Davidson Award for the Best Article in Journal of Retailing, 2005

Courses

Spring 2015

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2014

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management

Spring 2014

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2013

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management

Spring 2013

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Spring 2012

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2011

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management

Spring 2011

Courses Taught This Semester
Course Number Course Title
MKT 791 Seminar

Fall 2010

Courses Taught This Semester
Course Number Course Title
MKT 502 Marketing Management

Curriculum Vitae / Resume

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