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Russell Branaghan

Russell.Branaghan@asu.edu

Assoc Professor
TEIM
Faculty
Mail Code: 2880

Santa Catalina 150 D (Map)
(480)727-1390

Bio

Chair, Department of Technological Entrepreneurship and Innovation Management

Associate Professor, Applied Psychology, College of Technology and Innovation

Dr. Branaghan chairs the department of Technological Entrepreneurship and Innovation Management at Arizona State University. This department includes programs in Applied Psychology, Aeronautical Management, Operations Management Technology, and Technology Entrepreneurship and Management.

He is cognitive psychologist who studies learning, memory and decision-making especially in the context of product design and human factors. He joined ASU after working in industry (Hewlett-Packard and IBM) and consulting for fifteen years. In consulting, he served as Senior Vice President and Partner at Fitch Worldwide and Senior Vice president and partner at Lextant Corporation.

His research focuses on cognitive human factors - identifying ways to make products and systems easy to learn, efficient to use, and easy to remember. Dr. Branaghan's favorite topics include:

  • Medical devices such as programmers for pacemakers/defibrillators and external defibrillators.
  • Product design for first responders (e.g. police, fire, EMT).
  • Aviation human factors such as the design of cockpit displays and controls.
  • Cognitve science of creativity and innovation
  • Consumer psychology of branding and brand personality.

Education

Ph.D., New Mexico State University, 1994
M.A., New Mexico State University, 1988
B.S., Bowling Green State University, 1986

Expertise

Human factors, usability, medical devices, aviation, user-interface design and evaluation, public safety, product design, creativity and innovation.

Research Interests

At present, National Science Foundation, Motorola and the Veteran's Health Administration sponsor Dr. Branaghan's research and students. His consulting clients include The Federal Aviation Administration and the Air Force Research Laboratory. Previous clients include HP, Motorola, Microsoft, Nike, Disney, PepsiCo, Sprint, Qwest, Medtronic, Cardinal Health and others.

Research Interests

Human Factors in product design

Empirically derived semantic networks

Knowedge orgnization and human expertise

Cognitive processes underlying creativity

Courses

Spring 2014

Courses Taught This Semester
Course Number Course Title
PSY 399 Supervised Research
PSY 440 Industrial/Org Psychology
PSY 499 Individualized Instruction
PSY 560 Advances/Theoretical Psych
PSY 562 Advanced Human Factors
PSY 592 Research
PSY 593 Applied Project
PSY 599 Thesis
SMC 792 Research
SMC 799 Dissertation

Fall 2013

Courses Taught This Semester
Course Number Course Title
DSC 592 Research
PSY 399 Supervised Research
PSY 438 Human-Computer Interaction
PSY 440 Industrial/Org Psychology
PSY 499 Individualized Instruction
PSY 592 Research
PSY 593 Applied Project
PSY 599 Thesis
TEM 499 Individualized Instruction
TMC 593 Applied Project
TMC 595 Continuing Registration

Summer 2013

Courses Taught This Semester
Course Number Course Title
PSY 592 Research
PSY 599 Thesis
SMC 792 Research
SMC 799 Dissertation
TMC 595 Continuing Registration

Spring 2013

Courses Taught This Semester
Course Number Course Title
PSY 324 Memory and Cognition
PSY 399 Supervised Research
PSY 560 Advances/Theoretical Psych
PSY 592 Research
PSY 593 Applied Project
PSY 599 Thesis
SMC 792 Research
SMC 799 Dissertation
TMC 595 Continuing Registration

Fall 2012

Courses Taught This Semester
Course Number Course Title
PSY 324 Memory and Cognition
PSY 399 Supervised Research
PSY 499 Individualized Instruction
PSY 562 Advanced Human Factors
PSY 592 Research
PSY 599 Thesis
SMC 792 Research

Summer 2012

Courses Taught This Semester
Course Number Course Title
PSY 592 Research
PSY 599 Thesis

Spring 2012

Courses Taught This Semester
Course Number Course Title
PSY 324 Memory and Cognition
PSY 399 Supervised Research
PSY 477 App Psych Capstone Experience
PSY 592 Research
PSY 599 Thesis
TEM 394 Special Topics
TMC 394 Special Topics

Fall 2011

Courses Taught This Semester
Course Number Course Title
PSY 324 Memory and Cognition
PSY 399 Supervised Research
PSY 499 Individualized Instruction
PSY 562 Advanced Human Factors
PSY 592 Research
PSY 599 Thesis

Summer 2011

Courses Taught This Semester
Course Number Course Title
PSY 592 Research
PSY 599 Thesis

Spring 2011

Courses Taught This Semester
Course Number Course Title
PSY 399 Supervised Research
PSY 560 Advances/Theoretical Psych
PSY 592 Research
PSY 599 Thesis

Winter 2010

Courses Taught This Semester
Course Number Course Title
PSY 437 Human Factors

Fall 2010

Courses Taught This Semester
Course Number Course Title
PSY 324 Memory and Cognition
PSY 399 Supervised Research
PSY 437 Human Factors
PSY 499 Individualized Instruction
PSY 561 Methods in Applied Psychology
PSY 592 Research
PSY 599 Thesis

Summer 2010

Courses Taught This Semester
Course Number Course Title
PSY 399 Supervised Research
PSY 499 Individualized Instruction
PSY 592 Research
PSY 599 Thesis

Spring 2010

Courses Taught This Semester
Course Number Course Title
PSY 399 Supervised Research
PSY 437 Human Factors
PSY 499 Individualized Instruction
PSY 562 Advanced Human Factors
PSY 592 Research
PSY 599 Thesis

Winter 2009

Courses Taught This Semester
Course Number Course Title
PSY 437 Human Factors

Fall 2009

Courses Taught This Semester
Course Number Course Title
PSY 399 Supervised Research
PSY 437 Human Factors
PSY 494 Special Topics
PSY 499 Individualized Instruction
PSY 563 Advanced Industrial/Org Psych
PSY 592 Research
PSY 599 Thesis

Summer 2009

Courses Taught This Semester
Course Number Course Title
PSY 360 Cognitive Science
PSY 399 Supervised Research
PSY 437 Human Factors
PSY 499 Individualized Instruction
PSY 592 Research
PSY 599 Thesis

Publications and Other Intellectual ContributionsGoogle Scholar

  1. Branaghan, Russell Joseph. Design by People for People: Essays in Usability. The Usability Professionals Association (2000).

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Presentations

  1. Branaghan, Russell Consumer Inspired Innovation. Ohio State University Fisher College of Business Entrepreneurship Spectacular. (May 2005).
  2. Branaghan, Russell The Future of User-Interface Technology. International CES (Consumer Electronics Show). (Jan 2001).
  3. Branaghan, Russell Introducing Ethnographic Methods for Retail Design. Annual Meeting of the National Retail Federation.
  4. Branaghan, Russell Methods for Testing the Usability of Online Documentation and Help Systems. Society for Technical Communications, Columbus, OH.
  5. Branaghan, Russell Consumer Understanding Methods in Retail Design. Global Shop.
  6. Branaghan, Russell Empirically-Derived Mental Models. ACM SIGCHI local meeting, Columbus, OH.
  7. Branaghan, Russell Research That Matters: Discovering what Consumers Think and Feel. IEG Sponsorship Conference.
  8. Branaghan, Russell Seek First to Understand: Identifying New Product Opportunities through In-Home Consumer Research. Housewares Conference.
  9. Branaghan, Russell User Research Methods in the Design of Handheld Devices. ACM SIGCHI local meeting, Columbus, OH.
  10. Kemnitzer, R, Branaghan, Russell, Wicox, S Design, Consumer Research and Innovation. American Society of Mechanical Engineers conference in Orlando, FL.
  11. Palmer, M, Branaghan, Russell User Research Methods for Handheld Devices. Core 77, Institute of Design, Illinois Institute of Technology, Chicago, IL.
  12. Branaghan, Russell Life Satisfaction and the Psychology of Work. Annual Training Conference of the Ohio Rehabilitation Association, Akron, Ohio.
  13. Branaghan, Russell, Palmer, Mark Form Exaggerates Function: Design Lessons from Evolutionary Psychology. Space Coast Human Factors Society, Cocoa Beach, FL.
  14. Branaghan, Russell Human Factors and the Wireless Web. 20th, Consumer Psychology and Advertising Conference.
  15. Branaghan, Russell Human Factors Issues in the Design of Handheld Devices. High Density Interconnect and Systems Packaging Conference.

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Research Activity Research Awards

  1. Branaghan,Russell Joseph * . Human Factors Approaches for Reducing Medical Instrument Reprocessing Errors. VA (10/1/2011 - 9/30/2012).
  2. Montoya,Mitzi * , Amresh,Ashish , Branaghan,Russell Joseph , Chattopadhyay,Aditi , Clavijo,Sergio A , Cooke,Nancy Jaworski , Dahm,Werner J. , Diaz,Rodolfo Enrique , Femiani,John C , Humble,Jane E , Razdan,Anshuman , Redkar,Sangram S , Shunk,Dan Louis , Waissi,Gary R , Wonka,Peter , . C/S: Aerospace & Defense Initiative - Partnerships in Innovation. GENERAL ATOMICS (8/1/2011 - 12/29/2011).
  3. Montoya,Mitzi * , Amresh,Ashish , Branaghan,Russell Joseph , Chattopadhyay,Aditi , Clavijo,Sergio A , Cooke,Nancy Jaworski , Dahm,Werner J. , Diaz,Rodolfo Enrique , Femiani,John C , Humble,Jane E , Rajadas,John N , Razdan,Anshuman , Redkar,Sangram S , Shunk,Dan Louis , Waissi,Gary R , Wonka,Peter , . Aerospace & Defense Initiative - Partnerships in Innovation. SFAz (11/1/2010 - 7/31/2012).
  4. Branaghan,Russell Joseph * . Human Factors Approaches for Reducing Medical Instrument Reprocessing Errors. VA (11/22/2009 - 11/21/2011).
  5. Branaghan,Russell Joseph * Boradkar,Prasad Takamura,John Hiroomi . Priorities, Modes, and Timing of Information Presentation: Improving Situational Awareness for Police Officers. MOTOROLA, INC (8/1/2008 - 8/31/2009).
  6. Gray,Robert D * Branaghan,Russell Joseph Schvaneveldt,Roger W . MRI: Acquisition of an Advanced Driving Simulator for Safety Research and Education. NSF-ENG-BCS (9/15/2007 - 8/31/2008).
  7. Takamura,John Hiroomi * Branaghan,Russell Joseph . High End Inverter Generator Design Proposal. SP (4/1/2007 - 12/31/2007).

* principal investigator

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Service

  1. ACM SIGCHI, President and Programming Chair, Central Ohio Chapter of SIG CHI
  2. AOL, Consultant
  3. AT&T Wireless, Consultant
  4. Albertsons, Consultant
  5. Bank One, Consultant
  6. Cadence, Consultant
  7. Carhartt, Consultant
  8. Compaq, Consultant
  9. Disney, Consultant
  10. Elmer’s, Consultant
  11. Gateway, Consultant
  12. Georgia Pacific, Consultant
  13. Goodrich Aviation, Consultant
  14. Goodyear, Consultant
  15. Guidant, Consultant
  16. Hewlett-Packard, Consultant
  17. Hobart, Consultant
  18. Hughes Training, Consultant
  19. Human Factors and Ergonomics Society, Consumer Products Technical Group (CPTG).
  20. Hunter Fan, Consultant
  21. Invensys, Consultant
  22. Iomega, Consultant
  23. Lexmark, Consultant
  24. Maersk, Consultant
  25. Marconi, Consultant
  26. Medtronic, Consultant
  27. Microsoft, Consultant
  28. Motorola, Consultant
  29. NASA, Consultant
  30. National City, Consultant
  31. Nationwide, Consultant
  32. Nike, Consultant
  33. Nortel, Consultant
  34. Ohio Health, Consultant
  35. Ohio State University, Consultant
  36. Pep Boys, Consultant
  37. PepsiCo, Consultant
  38. Sprint, Consultant
  39. Symix, Consultant
  40. Things Remembered, Consultant

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Curriculum Vitae / Resume

  1. Download (this file has not been virus scanned)

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