Business (Communication) ,BA
Advertising, Business Administration, Buyer, Collaboration, Consultant, Manager, Mediation, Negotiation, Organization, Promotions, Public Relations, Strategic, Training, marketing, sales
The Bachelor of Arts in business with a concentration in communication is an innovative, transdisciplinary program that prepares students for positions in a variety of professions in which business and communication play an important role in ensuring success.
Students complete rigorous courses within the communication concentration, in addition to the skill and core courses required of all W. P. Carey School of business majors.
Graduates have specific knowledge of business practices and the capacity to effectively communicate complex business information.
- College/school:
W. P. Carey School of Business
- Location: Polytechnic, Tempe, West Valley or Online , ASU Local
- Second language requirement: No
- STEM-OPT extension eligible: No
- First
required math course:
MAT 210 - Brief Calculus
or MAT 117 College Algebra - Math
intensity: Moderate
Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year
| Transfer
| International
| Readmission
Additional requirements:
First-year admission requirements for this program are the same as the university's first-year admission requirements.
Readmission requirements: Students must have a transfer GPA of 3.00 (if applicable) and a cumulative ASU GPA of 3.00.
Transfer admission requirements:
Transfer applicants must have a GPA of 3.00 for all transfer work and meet university transfer admission requirements. Transfer students should select an additional major, which must be outside the W. P. Carey School of Business, when applying for admission.
Students who are admissible to the university but do not meet admission requirements for this program and did not select a second major or are not admissible to their second major choice will be placed in the BA program in applied business and technology solutions in W. P. Carey School of Business, which is offered via ASU Online as well as at the Polytechnic and West Valley campus locations. Students not interested in that program or campus location may reach out to wpcareyug@asu.edu for assistance in selecting another degree program.
Students should visit the following W. P. Carey School of Business website to determine if they meet change of major requirements. Students who are ready to change their major should submit their request through the advising website.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
It is now possible to earn an ASU degree with ASU Local, an integrated college experience in which students take advantage of in-person success coaching and programming experiences on site while completing one of 130+ undergraduate online degree programs, all of which come with online faculty interaction and tutoring support.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
As globalization continues to impact the way the world lives and works, international experiences have become vital to business communication majors. Through international study and internships, students can gain valuable skills that employers are looking for: communication and interpersonal skills, flexibility, motivation and a real-life perspective on business applications worldwide. Understanding how to collaborate with diverse peers, persuade and negotiate, manage and work in a variety of teams, and connect with actual customers helps students influence business success through effective communication. A Global Education program contributes to students' success by enabling them to improve their interpersonal and language skills while they broaden their understandings of international business practices.
The W. P. Carey School of Business recommends these programs for students majoring in business communication.
Business communication has exploded as a distinct professional field as companies require rapid and considered responses, conveying ordinary information as well as disseminating crisis communications. Historically, these positions have been staffed with people who are trained in communication, English, journalism or other fields but lack specific business knowledge. Graduates of this program are qualified to enter these positions with knowledge that is useful immediately to potential employers and can quickly advance graduates' careers.
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
9.7%
|
$95,290
|
|
|
6.5%
|
$120,000
|
|
|
4.2%
|
$98,100
|
|
|
-2.2%
|
$82,850
|
|
|
5.6%
|
$103,330
|
|
|
5.9%
|
$129,430
|
|
|
6.1%
|
$67,440
|
|
|
4.0%
|
$130,600
|
|
|
9.1%
|
$74,240
|
Dean, W.P. Carey School of Business
|
BA 160
wpcareyug@asu.edu
480-965-4227
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
