Marketing (Digital and Integrated Marketing Communications)

Marketing (Digital and Integrated Marketing Communications), BS

Academic Programs / Undergraduate Degrees / Marketing (Digital and Integrated Marketing Communications)

Advertising, Brand, Communication, marketing

Program Description

Designed specifically for the marketing major, this concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing. The purpose of the concentration in digital and integrated marketing communications within the BS program in marketing is to equip students with cutting-edge knowledge in the marketing communications area so they are well-prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration enhances the marketing degree by providing specialized expertise to our graduates in an area that is growing in importance in the marketplace.

At a Glance
  • Additional Program Fee: Yes
  • Second Language Requirement: No
  • First Required Math Course: MAT 210 - Brief Calculus .
  • Math Intensity: Moderateprogram math intensity moderate

Required Courses (Major Map)
Admission Requirements
General University Admission Requirements:

All students are required to meet general university admission requirements.
Freshman | Transfer | International | Readmission

Additional Requirements:

Freshmen admission requirements: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) OR 25 ACT score, OR graduated in the top eight percent of high school class, OR an overall high school GPA of 3.60 in ASU competency courses (scale is 4.00 = "A").

Freshmen should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other degree program outside of the W. P. Carey School of Business. Students who are not admissible to a W. P. Carey business BS major and who did not select a second major or are not admissible to their second major choice will be placed in a business BA program in the W. P. Carey School of Business.

Readmission requirements: Students must meet Freshman admission requirements by way of high school GPA, test score or class rank and must have a 3.00 transfer GPA (if applicable) and a 3.00 cumulative ASU GPA.

Transfer Admission Requirements:

Transfer admission requirements (30 or more semester hours of credit after high school): 3.00 transfer GPA and one of the following: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) OR 25 ACT score OR the student must have graduated in the top eight percent of their high school class.

Transfer students should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other business or other degree program outside of the W. P. Carey School of Business.

Students with fewer than 45 transfer hours who are not admissible to a W. P. Carey School of Business major and who did not select a second major or are not admissible to their second major choice will be placed in the exploratory social and behavioral sciences program in the College of Integrative Sciences and Arts.

Students with more than 45 transfer hours who are not admissible to a W. P. Carey School of Business major and who did not select a second major or are not admissible to their second major choice will be prompted in My ASU to select a new major.

Change of Major Requirements

Students should refer to the following W. P. Carey website to determine if they meet change of major requirements: https://students.wpcarey.asu.edu/degrees-and-advising/degree-programs/change-majors. Students ready to change their major should submit their request through W. P. Carey's Advising SOS: https://apps.wpcarey.asu.edu/apps/advising/index.cfm.

Transfer Agreements
ASU has partnered with colleges and universities in Arizona, California, Illinois and Washington to provide transfer curriculum pathways. Students should select their current institution to see if there is a partnership agreement between the institution and ASU for this degree program. Students who do not see their state or institution listed should check back as ASU is always working on creating new partnerships.
Global Opportunities
Global Experience

With over 250 programs in more than 65 countries (ranging from one week to one year), study abroad is possible for all ASU students wishing to gain global skills and knowledge in preparation for a 21st century career.  Students earn ASU credit for completed courses, while staying on track for graduation, and may apply financial aid and scholarships toward program costs. https://mystudyabroad.asu.edu/

The W.P. Carey School of Business recommends the following study abroad programs for students majoring in marketing with a concentration in digital and integrated marketing communications: http://links.asu.edu/SAO.marketing.

Career Opportunities

While the number and quality of job opportunities in advertising and brand management is relatively small, the number of entry-level positions in digital marketing has exploded. A sampling of career opportunities include:

  • digital account manager
  • digital marketing analyst
  • digital marketing coordinator
  • digital marketing specialist
  • electronic marketing specialist

Career examples include but are not limited to those shown in the following list. Advanced degrees or certifications may be required for academic or clinical positions.


Career *Growth *Median Salary
6.0%
$63,630
8.8%
$74,090
1.4%
$45,900
18.6%
$61,290
4.7%
$96,720
9.4%
$127,130
6.2%
$52,270
5.1%
$110,660
26.6%
$63,490
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Contact Information

Department of Marketing | BAC 460
wpcareymkt@asu.edu | 480-965-3621

What are Accelerated Degrees?
ASU students may accelerate their studies by earning a bachelor’s and a master’s degree in as little as five years (for some programs) or by earning a bachelor’s degree in 2.5 or 3 years.

Accelerated bachelor's and master's degree programs are designed for high-achieving undergraduate students who want the opportunity to combine undergraduate coursework with graduate coursework to accelerate completion of their master’s degree. These programs, featuring the same high-quality curriculum taught by ASU's world-renowned faculty, allow students to obtain both a bachelor's and a master's degree in as little as five years.

Accelerated bachelor’s degree programs allow students to choose either a 2.5- or a 3-year path while participating in the same high-quality educational experience of a 4-year option. Students can opt to fast-track their studies after acceptance into a participating program by connecting with their academic advisor.
What are Concurrent Programs?
Students pursuing concurrent degrees earn two distinct degrees and receive two diplomas. ASU offers students two ways to earn concurrent degrees: by choosing a predetermined combination or creating their own combination. Predetermined combinations have a single admissions application and one easy to follow major map. To add a concurrent degree to your existing degree, work with your academic advisor. Either way, concurrent degrees allow students to pursue their own personal or professional interests.
What are Joint Programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

What constitutes a New Program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are Online Programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See http://asuonline.asu.edu/ for more information.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program.

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