Marketing (Digital and Integrated Marketing Communications), BS

Academic Programs / Undergraduate Degrees / Marketing (Digital and Integrated Marketing Communications)

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Advertising, Brand, Communication, marketing

Program Description

Designed specifically for the marketing major, this concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing. The purpose of this concentration is to equip marketing students with cutting-edge knowledge in the marketing communications area so they are well-prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration will enhance the marketing degree by providing specialized expertise to our graduates in an area that is growing in importance in the marketplace.

At a Glance
  • Additional Program Fee: Yes
  • Second Language Requirement: No
  • First Required Math Course: MAT 210 - Brief Calculus .
  • Math Intensity: Moderateprogram math intensity moderate

Required Courses (Major Map)
Admission Requirements
General University Admission Requirements:

All students are required to meet general university admission requirements.
Freshman | Transfer | International | Readmission

Additional Requirements:

Freshmen admission requirements: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) OR 25 ACT score, OR graduated in the top eight percent of high school class, OR an overall high school GPA of 3.60 in ASU competency courses (scale is 4.00 = "A").

Freshmen should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other degree program outside of the W. P. Carey School of Business. Students who are not admissible to a W. P. Carey business BS major and who did not select a second major or are not admissible to their second major choice will be placed in a business BA program in the W. P. Carey School of Business.

Readmission requirements: Students must meet Freshman admission requirements by way of high school GPA, test score or class rank and must have a 3.00 transfer GPA (if applicable) and a 3.00 cumulative ASU GPA.

Transfer Admission Requirements:

Transfer admission requirements (30 or more semester hours of credit after high school): 3.00 transfer GPA and one of the following: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) OR 25 ACT score OR the student must have graduated in the top eight percent of their high school class.

Transfer students should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other business or other degree program outside of the W. P. Carey School of Business.

Students with fewer than 45 transfer hours who are not admissible to a W. P. Carey School of Business major and who did not select a second major or are not admissible to their second major choice will be placed in the exploratory social and behavioral sciences program in the College of Integrative Sciences and Arts.

Students with more than 45 transfer hours who are not admissible to a W. P. Carey School of Business major and who did not select a second major or are not admissible to their second major choice will be prompted in My ASU to select a new major.

Change of Major Requirements

Students should see https://students.wpcarey.asu.edu/degrees-and-advising/degree-programs/change-majors to determine if they meet W. P. Carey change of major requirements and for information about how to change their major to this program.

Transfer Agreements
ASU has partnered with colleges and universities in Arizona, California, Illinois and Washington to provide transfer curriculum pathways. Select where you are transferring from to see if there is a partnership agreement between your institution and ASU for this degree program. If you do not see your state or institution listed, please check back as we are always working on creating new partnerships.
Career Opportunities

While the number and quality of job opportunities in advertising and brand management is relatively small, the number of entry-level positions in digital marketing has exploded. A sampling of career opportunities include:

  • digital account manager
  • digital marketing analyst
  • digital marketing coordinator
  • digital marketing specialist
  • electronic marketing specialist

Career examples include but are not limited to those shown in the following list. Advanced degrees or certifications may be required for academic or clinical positions.


Career *Growth *Median Salary
6.0%
$63,630
8.8%
$74,090
1.4%
$45,900
18.6%
$61,290
4.7%
$96,720
9.4%
$127,130
6.2%
$52,270
5.1%
$110,660
26.6%
$63,490
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Contact Information

Department of Marketing | BAC 460
wpcareymkt@asu.edu | 480-965-3621

What are Accelerated Degrees?
The accelerated bachelor's and master's degrees are designed by the academic programs to provide selected high-achieving undergraduate students with the opportunity to combine advanced undergraduate course work with graduate course work to accelerate graduate degree completion. These programs allow accelerated students to obtain both a bachelor's and master's degree within five years. Accelerated programs are not offered at Lake Havasu.
What are Concurrent Programs?
Students pursuing concurrent degrees earn two distinct degrees and receive two diplomas. ASU offers students two ways to earn concurrent degrees: by choosing a predetermined combination or creating their own combination. Predetermined combinations have a single admissions application and one easy to follow major map. To add a concurrent degree to your existing degree, work with your academic advisor. Either way, concurrent degrees allow students to pursue their own personal or professional interests.
What are Fast Track Programs?
Fast track your future by completing your degree in a condensed time frame while participating in the same high quality educational experience as the four-year option. Choose either a 2.5 or a 3 year option to best meet your needs. Discuss the best option for you with your academic advisor after your acceptance into your program.
What are Joint Programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

What constitutes a New Program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are Online Programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See http://asuonline.asu.edu/ for more information.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program.

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