Marketing (Digital and Integrated Marketing Communications), BS

Advertising, Brand, Communication, marketing

Program Description

Designed specifically for the marketing major, this concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing. The purpose of this concentration is to equip the marketing student with cutting-edge knowledge in the marketing communications area so that they are well-prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration will enhance the marketing degree by providing specialized expertise to our graduates in an area that is growing in importance in the marketplace.

Additional Program Fee: Yes

Second Language Requirement: No

First Required Math Course: MAT 210 - Brief Calculus.

Program Math Intensity: program math intensity moderate Moderate

Admission Requirements

General University Admission Requirements:

All students are required to meet general university admission requirements.Freshman |Transfer |International |Readmission

Additional Requirements:

Freshman admission requirements: 1160 SAT Reasoning OR 25 ACT score, OR graduated in the top eight percent of the high school class OR have an overall high school GPA of 3.60 in ASU competency courses (A=4.00).

Freshmen should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other degree program outside of the W. P. Carey School of Business. Students who are not admissible to a W. P. Carey business BS major and who did not select a second major or are not admissible to their second major choice will be placed in a business BA program in the W. P. Carey School of Business.

Readmission requirements: must meet Freshman admission requirements by way of high school GPA, test score or class rank and must have a 3.00 transfer GPA (if applicable) and a 3.00 cumulative ASU GPA.

Transfer admission requirements (30 or more semester hours of credit after high school): 3.00 transfer GPA and one of the following: 1160 SAT score OR 25 ACT score OR the student must have graduated in the top eight percent of the high school class.

Transfer students should select an additional major when applying for admission. Additional choices may include any of the W. P. Carey business BA programs or any other business or other degree program outside of the W. P. Carey School of Business.

Students with less than 45 transfer hours who are not admissible to a W. P. Carey School of Business major and who did not select a second major or are not admissible to their second major choice will be placed in the exploratory social and behavioral sciences program in the College of Letters and Sciences.

Students with more than 45 transfer hours who are not admissible to a W. P. Carey School of Business major and who did not select a second major or are not admissible to their second major choice will be prompted in My ASU to select a new major.

Transfer Agreements

ASU has partnered with the following institutions to provide curriculum pathways for transfer to this ASU degree program:

Arizona Western College
Central Arizona College
Eastern Arizona College
Maricopa County Community College DistrictMaricopa County Community College District
Pima Community College
Coconino Community College
Yavapai College

If your college or university is not listed, please click here.

Career Opportunities

While the number and quality of job opportunities in advertising and brand management is relatively small, the number of entry-level positions in digital marketing has exploded. A sampling of career opportunities include:

  • digital account manager
  • digital marketing analyst
  • digital marketing coordinator
  • digital marketing specialist
  • electronic marketing specialist

Career examples include but are not limited to those shown in the following list. Advanced degrees or certifications may be required for academic or clinical positions.


Career *Growth *Median Salary
  
$88,590
15.12%
$62,160
7.86%
$59,840
15.12%
$73,660
12.91%
$44,150
  
$88,590
  
$60,300
12.48%
$119,480
14.15%
$61,370
11.54%
$28,490
13.86%
$58,760
14.95%
$105,260
6.57%
$54,230
30.36%
$45,050
  
$62,500
  
$51,470
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
Contact Information

Department of Marketing | BAC 460
wpcareyug@asu.edu | 480-965-3621

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