Sales and Marketing Essentials ,Certificate
Advertising, Business, Communication, Global, Sports
Designed for undergraduate nonbusiness majors, the certificate program in sales and marketing essentials offers a set of courses that cover indispensable marketing knowledge in a wide variety of marketing application domains.
Students are required to enroll in two fundamental courses in marketing and choose three additional courses from a larger set (services marketing, business marketing, global marketing, sports business and advertising) to tailor the certificate to their particular interests.
While some courses are offered in a face-to-face setting, the entire certificate is offered via iCourse for flexibility and convenience.
- College/school:
W. P. Carey School of Business
- Location: Tempe
2025-2026 Catalog Year
| Requirement | Minimum Grade | Credit Hours |
|---|
| Requirement | Minimum Grade | Credit Hours |
|---|---|---|
|
The certificate in sales and marketing essentials requires 15 credit hours with at least 12 upper division credits. To receive the certificate, students must complete all courses with a grade of "C" (2.00 on a scale of 4.00) or better.
|
||
| Required Courses | ||
|
MKT 390: Essentials of Marketing
3 Credit
Hours
Minimum
Grade:C
|
C | 3 |
|
MKT 391: Essentials of Selling
3 Credit
Hours
Minimum
Grade:C
|
C | 3 |
| Certificate Electives | ||
|
Select three courses
9 Credit
Hours
Minimum
Grade:C
|
C | 9 |
|
Prerequisite courses may be needed in order to complete the requirements of this certificate.
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This certificate program is for nonbusiness majors only.
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded before the completion of an undergraduate degree. A student who already holds an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
Graduates who have combined the certificate in sales and marketing essentials with their major program of study may become more marketable to employers, and they often decide to pursue employment in sales or marketing.
Advanced degrees or certifications may be required for academic or clinical positions.
Department of Marketing
|
BA 160
wpcareyug@asu.edu
480-965-4227
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
