Digital Audiences ,BS
Analytics, Audience Growth, Audience Research, Content Marketing, Digital Marketing, Digital Strategy, Journalism, SEM, SEO, Social media, approved for STEM-OPT extension, marketing, media, social
Learn how to impact any organization's digital content and audience growth through hands-on experience with actual clients and real data. You'll gain the knowledge needed to launch your digital marketing career.
Virtually all companies and organizations seek professionals who know how to grow and engage audiences online. The Bachelor of Science program in digital audiences prepares students to reach audiences strategically with digital content and demonstrate measurable growth.
The program features high-value, hands-on courses in which students develop strategies and tactics to grow audiences through search engine optimization, search engine marketing, paid and organic social media campaigns, and digital content creation. Through elective courses, students develop additional expertise in areas such as management, audience data and media creation. Students may also pursue internships for credit.
Students graduate from the program ready to drive audience growth, execute digital marketing and advance businesses in the digital age.
This program may be eligible for an Optional Practical Training extension for up to 24 months. This OPT work authorization period may help international students gain skills and experience in the U.S. Those interested in an OPT extension should review ASU degrees that qualify for the STEM-OPT extension at ASU's International Students and Scholars Center website.
The OPT extension only applies to students on an F-1 visa and does not apply to students completing a degree through ASU Online.
- College/school:
Walter Cronkite School of Journalism and Mass Comm
- Location: Downtown Phoenix or Online , ASU Local
- Second language requirement: No
- STEM-OPT extension eligible: Yes
- First
required math course:
MAT 142 - College Mathematics
or any math course that meets the MATH designation - Math
intensity: General
General university admission requirements:
All students are required to meet general
university admission requirements.
First-year
| Transfer
| International
| Readmission
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
It is now possible to earn an ASU degree with ASU Local, an integrated college experience in which students take advantage of in-person success coaching and programming experiences on site while completing one of 130+ undergraduate online degree programs, all of which come with online faculty interaction and tutoring support.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program has the following program outcomes:
- Create an audience growth strategy using digital platforms.
- Use professional tools, technology, and techniques to measure audiences, content and behavior, and be prepared for analytics tasks in media careers.
- Use professional tools, technology, and techniques to evaluate effective, strategic social media campaigns and be prepared for paid and organic social media work in media careers.
- Use professional tools, technology, and techniques to evaluate effective, optimized content and campaigns for search engines, and be prepared for paid and organic search engine work in media careers.
Study abroad programs expose students to valuable perspectives, opinions and audiences that consume digital content. Students should consider global programs that connect experiential learning with skills and insights in social media, content creation, media production, marketing and media strategy. More information on available programs can be found on the Global Education website.
Professionals with expertise in digital content strategy are in high demand across sectors and industries. Many career opportunities are available, including these positions:
- community organizer
- corporate branding specialist
- digital marketer
- digital news editor
- digital strategist
- engagement manager
- political campaign strategist
- public relations specialist
- social media manager
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
5.2%
|
$61,190
|
|
|
13.4%
|
$68,230
|
|
|
1.9%
|
$127,830
|
|
|
6.6%
|
$140,040
|
|
|
4.3%
|
$65,000
|
|
|
5.9%
|
$129,430
|
|
|
6.1%
|
$67,440
|
|
|
13.4%
|
$68,230
|
Walter Cronkite School of Journalism and Mass Comm
|
CRONK 222
cronkiteadvising@asu.edu
602-496-5055
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
