Special Events Management

Special Events Management

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Special Events Management


Entertainment, Fundraiser, Hospitality, Planner, Public Relations, Weddings, marketing

Earn a credential that indicates your advanced knowledge of event programming, operations, financial management and marketing and promotion. In this program, you'll gain a solid academic perspective and develop a strong network. Program instructors work in all aspects of the event industry.

Degree Awarded: Certificate  Special Events Management (certificate)

The special events management certificate is a career enhancement program offered to nondegree-seeking students who already have a degree from an accredited university in any major or to students currently pursuing a bachelor's degree in any major at ASU.

This program is designed to give students hands-on event planning experience, including promotion techniques for the theoretical and philosophical aspects of event operations.

The certificate requires 18 credit hours of required core courses. Courses taken as part of certain university majors may count credits toward that degree and toward the certificate.

At a Glance

The certificate requires 18 credit hours: 15 credit hours of required core courses and three credit hours of electives. Courses taken as part of a university major may count toward that degree and the certificate. To earn the certificate, students must complete all course work in the certificate with a minimum grade of "C" (2.00 on a 4.00 scale) or better. An application to the program is required.

Required Core Courses: (15 credit hours)

PRM 486 Special Events Management (3) (must take this first, as prerequisite for the following required courses):

PRM 422 Entertainment, Protocol and Programming for Special Events (3)
PRM 423 Special Event On-Site Operations (3)
PRM 427 Revenue Generation for Special Events Management (3)
PRM 488 Event Marketing and Promotion (3) (iCourse, offered summers only)

Elective Courses: (3 credit hours; select one course)

CRD 301 Sustainable Communities (3)
NLM 220 Introduction to Nonprofit Organizations (3)
NLM 310 Volunteer Management (3)
PRM 470 Environmental Communication (3)
PRM 475 Entrepreneurial Recreation and Tourism (3)
PRM 487 Advanced Special Events Management (3)
TDM 205 Introduction to Travel and Tourism, G (3)
TDM 345 Meeting and Convention Planning (3)
TDM 350 Tourism, Recreation and Sports Marketing (3)
TDM 448 Heritage and Cultural Tourism (3)


  1. 18 hours of graded classroom course work (no internship, no independent study)
  2. minimum of a "C" (2.00 on a 4.00 scale) grade required for all classes in the certificate
  3. minimum GPA of 2.00 for those pursuing the certificate
  4. should be a junior to take 400-level courses

Depending upon a student's undergraduate program of study, prerequisite courses may be needed in order to complete the requirements of this certificate.

Enrollment Requirements

A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded prior to the award of an undergraduate degree. A student already holding an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.

Contact Information

What are Accelerated Programs?
ASU students may accelerate their studies by earning a bachelor’s and a master’s degree in as little as five years (for some programs) or by earning a bachelor’s degree in 2.5 or 3 years.

Accelerated bachelor's and master's degree programs are designed for high-achieving undergraduate students who want the opportunity to combine undergraduate coursework with graduate coursework to accelerate completion of their master’s degree. These programs, featuring the same high-quality curriculum taught by ASU's world-renowned faculty, allow students to obtain both a bachelor's and a master's degree in as little as five years.

Accelerated bachelor’s degree programs allow students to choose either a 2.5- or a 3-year path while participating in the same high-quality educational experience of a 4-year option. Students can opt to fast-track their studies after acceptance into a participating program by connecting with their academic advisor.
What are Concurrent Programs?
Students pursuing concurrent degrees earn two distinct degrees and receive two diplomas. ASU offers students two ways to earn concurrent degrees: by choosing a predetermined combination or creating their own combination. Predetermined combinations have a single admissions application and one easy to follow major map. To add a concurrent degree to your existing degree, work with your academic advisor. Either way, concurrent degrees allow students to pursue their own personal or professional interests.
What are Joint Programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

What constitutes a New Program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are Online Programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See http://asuonline.asu.edu/ for more information.
What is WRGP (Western Regional Graduate Program)?
The Western Regional Graduate Program (WRGP) provides a reduced tuition rate to non-resident graduate students who qualify. Visit the WRGP/WICHE webpage for more information: https://graduate.asu.edu/wiche.

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