Convention Sales and Meeting Planning ,Certificate
Events, Hospitality, Planning, Public Relations, Tourism, marketing
Convention sales and meeting planning is a dynamic and evolving career field, growing locally, nationally and internationally. As someone who embraces strategy, appreciates analysis, and enjoys relationship-building and networking, you'll gain a competitive edge within this certificate program, whether you choose to support corporate or nonprofit entities.
The certificate program in convention sales and meeting planning provides students a solid foundation in convention sales and management by incorporating the scope of convention properties, budgeting, contracting and risk management. Students can explore this exciting growth industry, learn marketing and sales strategies to attract convention and meeting markets, and master the techniques required for accommodating the needs of meeting and convention services.
The certificate, which has been endorsed by the Greater Phoenix Convention and Visitors Bureau and the Arizona Sunbelt Chapter of Meeting Professionals International, prepares students to thrive as tourism professionals.
- College/school:
Watts College of Public Service & Community Solut
- Location: Downtown Phoenix
2025-2026 Catalog Year
| Requirement | Minimum Grade | Credit Hours |
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| Requirement | Minimum Grade | Credit Hours |
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The certificate requires 15 credit hours: two required core courses (six credits) and three elective courses (nine credits). Courses taken as part of a university major may count toward that degree and the certificate. Requirements can be met online. All core classes and some elective classes are taught online at least once per year. To earn the certificate, students must complete a minimum of 12 upper-division credit hours. An application to the program is required.
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| Required Courses | ||
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CRD 350: Tourism, Recreation and Sports Marketing
3 Credit
Hours
Minimum
Grade:C
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C | 3 |
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TDM 386: Convention Sales and Management
3 Credit
Hours
Minimum
Grade:C
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C | 3 |
| Elective Courses | ||
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3 Credit
Hours
Minimum
Grade:C
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C | 3 |
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6 Credit
Hours
Minimum
Grade:C
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C | 6 |
| Requirement | Minimum Grade | Credit Hours |
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Prerequisite courses may be needed in order to complete the requirements of this certificate.
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| Standards | ||
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Fifteen credit hours of graded classroom coursework are required (no internship, no independent study).
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A minimum "C" (2.00 on a 4.00 scale) grade is required for all courses in the certificate.
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A minimum GPA of 2.00 is required for those pursuing the certificate.
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Other Enrollment Requirements: None
A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded prior to the award of an undergraduate degree. A student already holding an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program has the following program outcomes:
- Apply programmatic principles relevant to the convention industry to a variety of scenarios.
- Plan an event using current practices and concepts.
The field of convention sales and meeting planning comprises a multitude of areas, including fundraising, recruitment, coordination, supervision and a variety of management responsibilities. The demand for professionals is high, and graduates have received an excellent foundation for enhancing career opportunities nationally, regionally and locally.
The U.S. meetings, conventions and exhibitions industry generates more than $120 billion a year, supporting nearly two million jobs.
The city of Phoenix is a major convention and meeting destination. There is a need for qualified professionals to service conventions and meetings, due in large part to the $600 million investment in the Phoenix Convention Center expansion, development of new hotels and other visitor-related products, and the steady influx of corporate headquarters relocating to the greater Phoenix area.
School of Community Resources and Development
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UCENT 550
scrdadvising@asu.edu
602-496-0550
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
