Major Map
2021
- 2022 Catalog Year
General
Studies Maroon
Degree:
BS
BAMKDIMCBS
This program's name has changed effective Fall 2025. The previous concentration name was Digital and Integrated Marketing Communications.
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Term 2
16 - 31.25 Credit Hours
Critical course signified by 
|
Hours |
Minimum Grade |
Notes |
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3 |
C |
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3 |
C |
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3 |
C |
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0.25 |
C |
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3 |
C |
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3 |
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Business Skills Courses: No Grades of D or E.
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Complete CIS 105 with a grade of "C" or better.
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Complete ENG 101 OR ENG 105 OR ENG 107 course(s).
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Complete MAT 210 with a grade of "C" or better.
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Minimum 2.00 GPA ASU Cumulative.
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Term hours subtotal: |
15.25 |
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- WPC 150 is required of all first-year business students. Transfer students will not be required to complete WPC 150 and will instead complete three hours of elective credit.
- Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
- Join the W. P. Carey mentorship programs
- Explore student leadership opportunities in W. P. Carey
- Research study abroad opportunities recommended for your major
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|
Term 3
31.25 - 47.50 Credit Hours
Critical course signified by
|
Hours |
Minimum Grade |
Notes |
|
|
|
3 |
C |
|
|
|
3 |
|
|
|
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3 |
C+ |
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3 |
C |
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0.25 |
C |
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4 |
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Business Skills Courses: No Grades of D or E.
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Complete ECN 211 OR ECN 212 with a grade of "C" or better.
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Complete MAT 211 with a grade of "C" or better.
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Minimum 2.00 GPA ASU Cumulative.
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Complete Mathematics (MA) requirement.
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Term hours subtotal: |
16.25 |
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Term 4
47.50 - 63.50 Credit Hours
Critical course signified by
|
Hours |
Minimum Grade |
Notes |
|
|
|
3 |
C |
|
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3 |
|
|
|
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4 |
|
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3 |
|
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3 |
|
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Business Skills Courses: No Grades of D or E.
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Complete ACC 231 with a grade of "C" or better.
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Complete ECN 221 with a grade of "C" or better.
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Minimum 2.00 GPA ASU Cumulative.
|
|
|
|
Term hours subtotal: |
16 |
|
|
- Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
- Attend W. P. Carey and ASU career fairs
- Apply for internships or create one
|
Term 8
107.75 - 120.00 Credit Hours
Necessary course signified by 
|
Hours |
Minimum Grade |
Notes |
|
|
|
3 |
C |
|
|
|
3 |
C |
|
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|
0.25 |
C |
|
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|
3 |
C |
|
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3 |
|
|
Term hours subtotal: |
12.25 |
|
|
- Digital & Integrated Marketing Communication concentration electives must be taken at ASU
- If chosen as a concentration elective, MKT 493 Honors Thesis subject must be Advertising, Brand Management, or Digital Marketing
- Apply for full-time career opportunities
|
|
College/School:
W. P. Carey School of Business
This program's name has changed effective Fall 2025. The previous concentration name was Digital and Integrated Marketing Communications. |
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View Degree Description
|
Critical Course
Necessary Course
Term 1
0 - 16 Credit Hours
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Business Skills Courses: No Grades of D or E.
Minimum 2.00 GPA ASU Cumulative.
- ASU 101 or college-specific equivalent First-Year Seminar required of all first-year students. WPC 101 is the W. P. Carey School course that meets this requirement
- Join a student club or organization
- Create your first college resume
Term 2
16 - 31.25 Credit Hours
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 0.25
Minimum Grade: C
Hours: 3
Minimum Grade: C
Business Skills Courses: No Grades of D or E.
Complete CIS 105 with a grade of "C" or better.
Complete ENG 101 OR ENG 105 OR ENG 107 course(s).
Complete MAT 210 with a grade of "C" or better.
Minimum 2.00 GPA ASU Cumulative.
- WPC 150 is required of all first-year business students. Transfer students will not be required to complete WPC 150 and will instead complete three hours of elective credit.
- Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
- Join the W. P. Carey mentorship programs
- Explore student leadership opportunities in W. P. Carey
- Research study abroad opportunities recommended for your major
Term 3
31.25 - 47.50 Credit Hours
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C+
Hours: 3
Minimum Grade: C
Hours: 0.25
Minimum Grade: C
Business Skills Courses: No Grades of D or E.
Complete ECN 211 OR ECN 212 with a grade of "C" or better.
Complete MAT 211 with a grade of "C" or better.
Minimum 2.00 GPA ASU Cumulative.
Complete Mathematics (MA) requirement.
Term 4
47.50 - 63.50 Credit Hours
Hours: 3
Minimum Grade: C
Business Skills Courses: No Grades of D or E.
Complete ACC 231 with a grade of "C" or better.
Complete ECN 221 with a grade of "C" or better.
Minimum 2.00 GPA ASU Cumulative.
- Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
- Attend W. P. Carey and ASU career fairs
- Apply for internships or create one
Term 5
63.50 - 78.75 Credit Hours
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 0.25
Minimum Grade: C
Complete ACC 241 with a grade of "C" or better.
- Students pursuing concurrent degrees within W. P. Carey cannot share coursework in the major. Major coursework must be unique to each degree program.
- Failure to successfully complete business skills courses in specified term may lead to a delay in graduation. See your academic advisor for more information and options.
- Meet with your W. P. Carey Career Coach
- Update your resume
Term 6
78.75 - 93.75 Credit Hours
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Complete Cultural Diversity in the U.S. (C) AND Global Awareness (G) AND Historical Awareness (H) course(s).
Term 7
93.75 - 107.75 Credit Hours
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 6
Minimum Grade: C
Complete FIN 300 AND LES 305 AND MGT 300 AND International Business Course (G) AND MKT 300 AND SCM 300 AND WPC 300 course(s).
- Digital & Integrated Marketing Communication concentration electives must be taken at ASU
- If chosen as a concentration elective, MKT 493 Honors Thesis subject must be Advertising, Brand Management, or Digital Marketing
- All upper-division Business Core classes (including International Business course) must be completed before enrolling in WPC 480
- Attend W. P. Carey and ASU Career Fairs
- Gather professional references
- Update your resume
Term 8
107.75 - 120.00 Credit Hours
Hours: 3
Minimum Grade: C
Hours: 3
Minimum Grade: C
Hours: 0.25
Minimum Grade: C
Hours: 3
Minimum Grade: C
- Digital & Integrated Marketing Communication concentration electives must be taken at ASU
- If chosen as a concentration elective, MKT 493 Honors Thesis subject must be Advertising, Brand Management, or Digital Marketing
- Apply for full-time career opportunities
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